No items found.

Please review the following message from the Fitness Connection Board of Directors:

The Fitness Connection Board of Directors is excited to announce that Keith Cline will be joining as CEO. Keith will start Tuesday, December 5th, and will be spending the next few days with the Team Support Center before getting out into the clubs as quickly as possible.


About Keith:

Keith comes to Fitness Connection with 30+ years of experience leading consumer-facing brands.  He was most recently the CEO of CEA CAPA an organization serving students and higher education institutions with study abroad programs.  Previously, he was President & CEO of CorePoint Lodging, a publicly traded real estate trust which held a broad portfolio of hospitality holdings.  Keith also served as the President & CEO of La Quinta, leading the strategy and operations of the multi-billion-dollar nationwide hospitality company, including its IPO.

Keith’s experiences also include roles at brands like Express, FedEx, & J.M. Smucker.

Keith is a graduate of the University of Akron and holds both a B.S. & M.B.A. Keith and his wife, Stephanie, live in Westlake, TX and have four children.

Kevin Hofmann, Fitness Connection Board Director & Managing Director at Roark Capital shared: “Keith has an impressive track record as a CEO in a number of very successful businesses.  We specifically noted his experiences in leading large-scale consumer-facing businesses, innovating for the customer at the intersection of high value & low price, understanding the importance of the frontline team member, and making significant investments in real estate and construction.  We look forward to Keith leading Fitness Connection into its next phase of growth.”

Keith is excited to join the FitCo team and looks forward to collaborating with us all to make Fitness Connection’s next chapter our best. In the coming days, you’ll have the opportunity to hear from Keith directly as he steps into his new role.

The Board of Directors would also like to thank Patrick Flanagan for his many years of service to Fitness Connection and wish him the best in his future endeavors.

Thank you for the passion, the commitment and the impact you deliver daily in the clubs – or in support of the clubs. Business priorities remain constant – the goal is to provide an EPIC fitness experience to all in order to change lives by making a healthier lifestyle more accessible.

Should you have any questions, please do not hesitate to contact your Executive Leadership Team or



Fitness Connection Board of Directors