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Team -
It has been nearly 5 months since I joined all of you at this amazing business. During that time, I’ve primarily focused on two areas:
It is clear to me that we need to increase our investment at the club level to drive results, grow membership and better position Fitness Connection to positively impact lives in our local communities. As we drive results and grow membership, this will enable us to more aggressively open new locations and expand the reach of our business. Given the magnitude of this change, it shouldn’t be a surprise to any of you that this is a significant investment.
With that said, today we are announcing a restructuring of the Team Support Center (TSC) and a reduction in staff. Our goal is to focus investment at the club level, closer to our members, and to help fund that investment it is necessary that we reduce spending at the TSC. Therefore, effective immediately, Trever Ackerman, Carl Helmle, Fenn Hall, Gregory Friedman, Roosevelt Tyler, Greggery Wasemiller, and Justin Smith are leaving Fitness Connection. Please join me in thanking them for their many positive contributions. We wish them well in their future endeavors.
With this change, Josh Harwood will step into the role of Chief Operating Officer. Josh is one of the founders of Fitness Connection, bringing 30 years fitness experience. He has a strong passion for all facets of the business having started and spending 2 years as salesperson before moving into Sales Manager, General Manager, and Multi-Unit Operator roles. He has served in a variety of leadership roles including Chief Operating Officer of a consulting firm he helped start that focused on pre-sales for new club openings as well as managing fitness chains. Josh will speak more about his go-forward role at the May Kick-off meeting today.
In addition, we will soon add a Chief Marketing Officer. More information about this new role will be shared in the coming weeks.
I know that you have questions. Each of your respective Executive Team leaders has scheduled team meetings today to help answer any questions you may have. And as always, you can reach out to me directly.
Below is our updated Executive Team structure and associated areas of responsibility:
As you have heard me say from my first day at Fitness Connection...” from change comes opportunity” …and I truly believe that making this change to increase investment at the club level will drive a positive change for Fitness Connection.
Keith Cline
Chief Executive Officer
On May 2, 2024, Fitness Connection announced a reorganization at the Team Support Center including a reduction in staff. Below are FAQs for Teammates:
Q: Why are we making this change?
A: We need to increase our investment at the club level to drive results, grow membership and better position Fitness Connection to positively impact lives in our local communities. Our goal is to focus investment at the club level, closer to our members, and to help fund that investment it is necessary that we reduce spending at the TSC.
Q: How does this change Fitness Connection?
A: Our business priorities remain constant – we aspire to provide an EPIC fitness experience to all in order to change lives by making a healthier lifestyle more accessible. We will do this by developing Fitness Professionals, enhancing the Member Experience and Driving Club Performance. As we drive results and grow membership, this will enable us to more aggressively open new locations and expand the reach of our business.
Q: How does this impact my role?
A: We acknowledge that leadership changes can bring a feeling of uncertainty to many people. Fitness Connection values the contributions of all of our Teammates. Each Executive Team member is setting up meetings to discuss how these changes will effect each team. In addition, if you are being assigned a new supervisor you will hear from that supervisor and/or the People Team shortly to discuss how these changes impact you directly. We invite every Teammate to join us in charging ahead to the future with an optimistic spirit that embodies our EPIC values.
Q: How does this impact our team?
A: As a team, we have a unique opportunity to critically evaluate how we operate to ensure we are focused on the most important priorities in the most effective ways. Are we working on the right things? Are we consistently demonstrating EPIC values? What can and should we be doing differently to help Fitness Connection be the successful as we move forward? These will be important conversations for our team to have as we move forward. Please plan to bring your ideas forward and be prepared for healthy discussion as a team.
Q: What resources are available to help me process this change?
A: The Executive Leadership Team encourages you to bring your questions and concerns forward so we can ensure we are providing necessary answers and support. You may choose to start with your direct supervisor or any of the Executive Leadership Team members. You may also contact the People Team at DallasHR@FitnessConnection.com. Remember, if you have a question or concern its possible someone else does to so we definitely want to hear from you.
Q: What if I need additional support?
A: The Member Assistance Program from United Health is available to all Teammates and their families, 24/7. You can use liveandworkwell.com to access these confidential services.